Mia was thrilled to join Live Nation and SoundCloud’s Hot in the Wok, a night of music, streetwear, and vibrant community. From first sips to shared stories, we connected with DJs, artists, and fellow AAPI founders like the Wild Mannered team. As the lone non-alcoholic drink at the bar, Mia sparked curiosity and nostalgia—introducing sugarcane juice to new friends and familiar faces alike. A refreshing night all around.

Mia had the joy of sponsoring the NY Joy Laugh Club, a comedy night hosted by Live Nation’s Asian Nation to celebrate AAPI Month. With a stellar lineup including Aparna Nancherla, Jason Choi, Andre Kim, Wilfred Padua, and host Charlene Kaye, the night was full of laughter, energy, and connection. Guests sipped on Mia’s sugarcane juice at the bar, discovering its refreshing taste—some for the first time. A big thanks to the Asian Nation crew for the love!

Food identity, karaoke, and a crowd that feels like home—Mia joined the conversation (and the fridge) at Nhà Mình.

Mia made its debut at an áo dài book launch—and found instant love from a community that knows exactly what sugarcane juice should taste like